இணையத்தில் வெளியாகும் தொடரில் விழித்துக்கொள்ளும் கோலிவுட்.
[KOLLYWOOD
WAKES UP TO ONLINE CONTENT. Chennai Times 30-11-2013.]
நடிப்புத்
துறையில் ஆர்வம கொண்டதமிழ் இளைஞர்கள் “தனிமையாக
இருப்பதில் மகிழ்வு கொள்கிறோம்” என்ற தலைப்பில் தொடர் ஒன்றை தயாரித்து இணையத்தின்
மூலமாக வெளியிட்டுள்ளார்கள். இவர்களது சிறப்பான முயற்ச்சியை, நாம் மட்டும்
பாராட்டவில்லை புரட்சிக்கவிஞர், உலக மக்கள் போற்றும் மாமேதை பாரதியாரும்
பாராட்டியுள்ளார்.
“மறைவாக நமக்குள்ளே பழங்கதைகள் சொல்வதிலோர் மகிமையில்லை;
திறமையான புலமையெனில் வெளிநாட்டோர் அதை வணக்கம் செய்தல் வேண்டும்.” என்று
மகா கவி பாரதி கூறியுள்ளார்.
உலகத்
தமிழர்கள் எல்லோரும் நமது இளைஞர்களின்
சிறப்பான நடிப்பைப் பார்த்து பாராட்டுவோம்.
It was only recently that everyone in Kollywood, from stars to
directors, technicians and even production houses, got on to the social media
bandwagon. Now, many are realizing exploring more options when it comes to
online content.
Two weeks back, a leading music label began streaming a web series
on their YouTube page. And, now, one of the oldest production houses in India
Says Aparna Guhan of the production house, “We realized that we
have fans worldwide and the Internet is a strong medium to connect with them.
So, we are planning to create content for our online platform. Unlike our
traditional content, this will be more relatable to the youth, as it is young
people who are online.” She adds that they are considering a television screening
of the film as well.
Meanwhile, Swaminathan Raamanathan, who is one of the creators of
Happy To Be Single, a web series targeted at the 20-35 age group, says that
their attempt has received positive response. “We are picking up slowly in terms
of numbers, especially because we do not have any known faces in the cast.
However, celebrities like Venkat Prabhu, Anirudh, Amy Jackson, and Balaji Mohan
promoted our series on their social media pages, and we have managed to get
over 60,000 views for the two episodes and promo songs which we have streamed
so far,” informs Swaminathan.
He says that the challenge for any Internet-related content is to
get the intended audience interested and he claims that their show has been
able to do so as their fan following on Facebook shot up to 6,000 in the week
between the first and second episodes. Having tied up with a well-known music
label has also enabled them to monetize, he says. “We are generating revenue
for the clicks which we are sharing with the label,” he says.
Let
us all appreciate the Young Tamil actor’s interest for getting the large number
of audience support for their serial “Happy to be Single.”
